Six Laws of the Bouquet Business
1. A bouquet is only as good as its weakest flower.
2. Flowers only grow at two speeds, slow and stop.
3. Cut flowers do not like cardboard.
4. Absolute control over inventory is critical for consistent profits
5. The closer a bouquet is assembled to its final consumer, the more
consistent the end quality should be, which should lead to consistent
repeat sales.
6. Cut flowers are living and breathing, and that being cut is not a natural
state, but rather one that places great stress on the flower and
should be compensated for by a proper post harvest system